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Latest Techniques to
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Monday, February 3, 2014
@ 6PM-8PM
Venue: LocalBizNetwork LLC
4040 Moorpark Ave, #103
San Jose, CA 95117
Cost: $35/person |
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Digital Marketing is a field that is constantly evolving. With each new social platform, mobile device or website redesign, a brand’s strategy for reaching new audiences while engaging current ones changes. This Internet Marketing class is for Small Business owners who needs to be educated on marketing their business using the latest techniques. This class will be taught by Ms. Indu Jayakumar who has been in the Digital Marketing field for 15 years. Ms. Jayakumar knows the small business sector extremely well and she is an expert in explaining internet concepts in simple easy to understand terms. 100s of small business owners have taken her class previously and have benefitted greatly from it.
More Information.
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Sign up today for
Basic Internet Marketing
and GROW your business
by appearing on the
first page of Google! |
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Happy New Year Small Business Owners. |
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"I receive multiple calls a day from this number- all claiming to be Google and Google websearch. "If we don't respond now we will lose our listing!""
LocalBizNetwork, LLC, global leader for small business online solutions helps small business owners identify genuine calls from scams!
Small Business Owners constantly gets phone calls, automated phone calls, that say "Our records show you have not updated your free Google (business) listing." It then asks you to press 1 to update the listing and 2 to exit.
WARNING: Small Business Owners, please HANGUP on these calls!
As Small Business Owners, you need to be educated on the following techniques on the internet to increase business. You can either do it on your own or hire a legitimate company like LocalBizNetwork, LLC to do it for you.
1. On-page optimization: Use the correct geo-location in all on-page optimization. Do not use the geo-location that you would like to rank for. For example, if you are located in Sunnyvale, you should use “Sunnyvale your business name” and not “Santa Clara your business namel”. Its fine to use “Business name near Santa Clara” but to state “Santa Clara Business name” would not be accurate or helpful to your local strategy.
2. Local Submissions: Submit your website/business information to local data providers such as LocalBizNetwork Directory and others. These data providers will feed your business information across the web to other business information channels, helping you build credibility across the web. In the long run, local submissions help you gain more local relevance and trust with the search engines and public users. It is critical to ensure your business information on your website is accurate and consistent across all of these sources. Incorrect business information will result in distrust from search engines and the public, and will negatively impact your local ranking and conversion.
3. Claim Google Places listings: The ability to optimize your listing is only possible once it is claimed and verified by you, the owner. This is a great way for you to control the information about your business.
4. Optimize Your Local Listing Account to 100%: Ensure each of the below buckets are optimized and completed.
• Correct business information: Ensure name, address, and phone number (NAP) on listing & website is correct.
• Categories: this is how Google knows what type of business you are.
• Hours of Operation
• Photos
• Videos
• Additional Details
• Update Place Page: Promote specials or events with specific calls to action
• Google Reviews Management Response: Respond to Google reviews via your Google Places account.
5. Encourage Online Reviews: Online reviews play into the local ranking algorithm. It’s not so much about the amount of reviews your business receives, but the quality of your reviews. Research which third party review sites are important to your industry/location and target those first. Don’t forget to encourage online reviews directly via your website as well. Google can now index your website reviews and pull them into your local listing. The more reviews, the better!
6. Respond to reviews: Doing so can help build/improve your business’s online reputation as it shows that management places great importance on customer service and satisfaction. Not only will this result in higher trust, but it can also lead to return visitors/guests.
7. Build citations from credible/authoritative sources: Online citations for your business are the equivalent to online referrals for your website. The more credible online citation sources you accumulate, the more likely it is that your Google local listing will rank well.
8. Claim Hyperlocal listings: It’s important to claim your Facebook Places, Foursquare listings. Hyperlocal listings give you local credibility, allow you to gain local relevance, and help you build a stronger local community following.
9. Ensure you cross-optimize and apply what works on your site to your Places Local Listing:
10. Google Boost: Participate in Google Boost to get some early traction to your local listing. You cannot control which keywords you appear for but it’s a great way to gain some additional exposure.
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| 4040 Moorpark Ave, #103, San Jose, CA 95117 | 408-359-2452 | info@localbiznetwork.com
LocalBizNetwork, LLC is a registered California Corporation.
LocalBizNetwork, LLC is MBE certified - #BA11313. NAICS codes: 561320, 541613, 611420, 611430. | | | | |
