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Upcoming Events |
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Business Mixer
Thursday, October 16, 2014
@ 6PM-8PM
Venue: LocalBizNetwork LLC
4040 Moorpark Ave, #103
San Jose, CA 95117
Cost: FREE |
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Network with small business owners and enjoy good wine and snacks. We are a Small Business Resource center and Google Partner. Do come and introduce your business to us so that we can promote you in the local community.
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11 Fatal Mistakes in Marketing
Wednesday, October 27, 2014
@ 6PM-8PM
Venue: LocalBizNetwork LLC
4040 Moorpark Ave, #103
San Jose, CA 95117
Cost: $35/person
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We would like to invite you to our bi-monthly marketing class on Sept 22nd, 2014 at 6PM to 8PM in our office. We have been educating small business owners in the various aspects of Google searches and Internet Marketing since 1999. Since marketing on the internet changes dynamically, every one of our classes is different tackling a different subject. Most of the classes are taught by our CEO Indu Jayakumar, who is an expert in marketing on the internet. She will be covering the following topics on Sept 8th which may help you in running your small business effectively.
More Information. |
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Will Generation Y work for your small business?
Shamita Jayakumar
Marketing Manager, Jobvite
It is increasingly difficult to hire young people in the Bay Area to work for small businesses. This maybe because the work culture has changed so much in the Facebook generation.
Generation Y, often referred to as the "Me Generation," has been known to turn down steady jobs in favor of flashy benefits that will increase their quality of life on a daily basis as opposed to long term growth at an enterprise company. I personally have seen quite a few of my friends turn down positions at well-known Fortune 500 companies purely for the fact that they did not have puppies in the office or a well-stocked snack bar. If employers want to decrease the high turnover of millennial employees, they need to know what Gen Y job seekers find enticing so they don’t lose employees to the competition.
1. Puppies - A pet-friendly office isn’t just a selling point for dog owners. Having a CEP, Chief Executive Pup, also doubles as a marketing tactic since the amount of Instagram posts (#dogstagrams) increases exponentially when pets are present in the office (Source: #Jobvite). If your building manager doesn’t allow pets, make sure to buy a custodian disguise for your pup – and find a concealed service entrance into the building. Similar to Jobvite’s CEP, Pancake, many other offices have official pages for their pets such as Facebook’s baby fox family or ModDogs of Modcloth. Office pets are also known to reduce blood pressure and relieve stress, so the best day to bring in therapy dogs is on the last day of the quarter.
2. Food - Similar to the point above, if you want more social check-ins, office geo-tags, and #foodstagrams to go viral and showcase your company culture, you need to provide food. A hungry millennial is an unhappy millennial. In addition to feeding your employees, office catering means more time for collaboration during office lunch meetings and less time out of the office.
3. Themed Offices - Millennials subconsciously judge a company by their conference room names. If your conference rooms are named numerically, alphabetically, or geographically, you’ve lost us already. Jobvite customer Square’s conference rooms are named after famous town squares such as Liberty Square, Times Square, Lafayette Square, etc. Another Jobvite customer, Spotify, has music-themed room names, such as Graceland and Madonna. Here at Jobvite, our conference rooms are named after superheroes, and our collaboration areas are named after alter egos.
4. Happy Hours - At most start-ups, every hour is happy hour, since drinking alcohol at the office is generally acceptable. Celebrating company-wide accomplishments and hitting quarter goals keep up company morale and encourage a casual atmosphere in the office. At Jobvite, I’ve been lucky to be surrounded by some of the best public speakers I’ve ever heard, and I’ve often wondered how they’ve honed their skills. Do they imagine the audience in their underwear? Do they go over their slides 800 times? My question was answered one day when I overheard an executive proudly declare “I take 2 shots before every presentation, webinar, or all-hands.”
5. Slides - Gen Y’ers are aware that this is a rare perk to have in an office, but that doesn’t mean that I they don’t want it.
6. Nap Rooms - Eventbrite, another Jobvite customer, offers a Zen room where employees can take a nap, get a massage, or receive acupuncture. At Jobvite, I’ve noticed the conference room with the most couches is always conveniently booked for “important meetings” all day...
7. Risks - *Every Gen Y job seeker wants a fast IPO or to be employee number 4 in an Instagram or a WhatsApp multi-billion dollar acquisition. Gen Y’ers walk around imagining themselves as potential twenty-something billionaires like Snapchat’s Evan Spiegel and Tumblr’s David Karp.
8. To Make a Difference - There is a reason why HBO’s “Silicon Valley” often parodies every CEO’s need to relate their product back to “changing the world” during their elevator pitches. Ultimately, millennials don’t want to be a faceless employee at a large corporation; they need to know that what they do will make an impact. Studies show that millennials value job fulfillment over monetary reward. “The Daily Grind” has never been in the vocabulary of a Gen Y employee. The appeal of a start-up is that it’s the fast-track to actually revolutionizing global innovation. It may sound cheesy, but an inspired generation is better than an unambitious one.
Although baby boomers may think demanding the comforts of home in the workplace makes a millennial entitled, it’s really because the workplace is a second home. The gap between work and life hasn’t shrunk, it’s completely overlapped. According to a report by the Intelligence Group, “88% of millennials want “work-life integration,” which isn’t the same as work-life balance, since work and life now blend together inextricably.”
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| 4040 Moorpark Ave, #103, San Jose, CA 95117 | 408-359-2452 | info@localbiznetwork.com
LocalBizNetwork, LLC is a registered California Corporation.
LocalBizNetwork, LLC is MBE certified - #BA11313. NAICS codes: 561320, 541613, 611420, 611430. | | | | |
