December 2013 Issue
Latest Techniques to
Market on Internet
Monday, January 6, 2014
@ 6PM-8PM
Venue: LocalBizNetwork LLC
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San Jose, CA 95117
Cost: $35/person
Digital Marketing is a field that is constantly evolving. With each new social platform, mobile device or website redesign, a brand’s strategy for reaching new audiences while engaging current ones changes. This Internet Marketing class is for Small Business owners who needs to be educated on marketing their business using the latest techniques. This class will be taught by Ms. Indu Jayakumar who has been in the Digital Marketing field for 15 years. Ms. Jayakumar knows the small business sector extremely well and she is an expert in explaining internet concepts in simple easy to understand terms. 100s of small business owners have taken her class previously and have benefitted greatly from it.

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  Since the time Google+ was launched in late 2011, the search company has been promoting the service as a 'social layer' that runs across many of its online properties - Gmail, Google Search, Google+ social networking profiles, business pages, etc. The idea was to associate most pieces of the web content to their respective owners/authors; well, as much as possible. Security and authenticity.

And today, the same security feature has proved to be a double edged sword. How would you feel when you’re locked out of your own account? Actually, it’s even worse. Read on. On 20th November, Michael Janitch - known as 'dutchsinse' in the social media sphere - found that he was locked out of his own Youtube account. And it didn’t have anything to do with his account/history/behavior on Youtube.

Janitch wrote on his blog the next day that the blockage happened because someone had flagged his Google+ page as an 'impersonator' and the Google+ page, while going down, took every linked account with it - his Gmail, Youtube, Google Drive, etc. In order to get his account back live, he had to send his Photo ID that has his name on it - the tricky part is, it had to have his screen name on it.

Apparently, millions of loyal users are using Youtube everyday; and having a Youtube screen name that is different from their original name is very common. Then Google+ came along and the search company started connecting all of its products with its new service. While Google has maintained that this move is to ensure smooth experience across all the products and to ensure security, the very same move has caused a major loophole in both.

From what Janitch claims to have experienced, anyone on Youtube can flag you as an 'impersonator' in the hopes that your account will be locked; and their hopes can come true. This is not the first time that Google is facing the heat for connecting Google+ with Youtube. Just a month ago, when the search giant required anyone to have a Google+ account to be able to comment on a Youtube video, users went wild. But the change happened anyway.

Google doesn’t usually respond to such issues, however big it may be, on a case-specific basis. No one knows how many complaints it takes for Google to act on it either. But if it does take too many complaints, and if anyone can really lock anyone else out of their own accounts, it could be too late to act.

Interestingly, just two weeks earlier to Janitch’s lockout happened, Google had added an extra layer of security to private Google+ communities, where businesses can set up private hangouts to discuss confidential ideas. Now with the case of Janitch in mind, what happens when the Administrator of a private community gets locked out of his/her own account? Would that 'extra security layer' help out? Not that it has a good probability, but it’s certainly something to think about.
 
     
     
 
 
 
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